| IP Trial Strategy: Buying Tivo's Bull | ||||
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As the make-or-break patent trial between Tivo Inc. and EchoStar Corp.
got under way in Marshall, Texas, Tivo's top brass had an idea: Let's
buy a cow. Tivo's lawyer bid on and won the Grand Champion Steer -- the
most prized farm animal at the Farm City Week auction. Did buying the
animal help Tivo win? Companies look for every possible advantage when
they head down to the small towns of the Eastern District of Texas, but
not everyone thinks friendly community gestures are the best strategy.
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